It was founded in 2017 as an “end-to-end” healthcare service. Roman is an offshoot of a company called Ro. Hers emphasizes addressing women’s healthcare needs and the digital management of appointments, prescriptions, and treatments. Hims has also created partner brand Hers. Hims also has services and treatment offerings for: Hims is a men’s health brand founded in late 2017 when, as the story goes, the sister of founder Andrew Dudum commented on Dudum’s skin issues.įocused on full-service telemedicine for men’s health, Hims provides digital management tools for appointments, prescriptions, and generic medications for common ED treatments like sildenafil (Viagra) and tadalafil (Cialis).